The company was started in 1993 by Nigo as a T-shirt brand, originating in the Harajuku area of Shibuya in Tokyo, becoming one of the first Japanese streetwear brands. Bape's logo and themes are derived from the original Planet of the Apes movies, while the brand's name is based on a common Japanese saying, "bathing in lukewarm water", describing the willingness of Japan's youth to follow popular trends.
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